The Overview
Jade Consulting specializes in creative visioning and brand design for creatives, healers, coaches, entrepreneurs, and artists. Their mission is to showcase the essence of your offering through crystal-clear visioning, beautiful design, and strategic positioning. After a year of business, they needed a logo rebrand.
The Problem
Jade Consulting currently had a very basic, geometric, and sharp-looking logo. Their process for their clients intertwined with astrology and the balance of masculine and feminine, geometrics and organics. They wanted a logo and brand elements to portray their process and ideology more accurately.
The Solution
After several options and iterations, Jade Consulting landed with this perfectly balanced, masculine, feminine, geometric, and organic logo. I was able to include the triangle astrology symbol that they had in their previous logo as the "a," while keeping their same typogrophy.