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The Overview

Jade Consulting specializes in creative visioning and brand design for creatives, healers, coaches, entrepreneurs, and artists. Their mission is to showcase the essence of your offering through crystal-clear visioning, beautiful design, and strategic positioning. After a year of business, they needed a logo rebrand.

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The Problem

Jade Consulting currently had a very basic, geometric, and sharp-looking logo. Their process for their clients intertwined with astrology and the balance of masculine and feminine, geometrics and organics. They wanted a logo and brand elements to portray their process and ideology more accurately.

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The Solution

After several options and iterations, Jade Consulting landed with this perfectly balanced, masculine, feminine, geometric, and organic logo. I was able to include the triangle astrology symbol that they had in their previous logo as the "a," while keeping their same typogrophy.