CooperVision is a contact lens manufacturer based in the Bay Area that supplies contact lenses to various distributors globally. They were working on a new initiative called the Customer Experience Program (CX for short) and they needed to have a logo to be developed for this initiative.
The basic point of the initiative is to provide a framework where they better support their customers by leveraging big data and technology along with their expertise as a manufacturer to provide value to their customers (for example optometrists or large lens distributors) in multiple areas, for example, inventory management, sales training and assistance, relationship management and analytical intelligence. The keywords to describe the program included: Value, Support, Partnership, Customer Centricity, Business Intelligence.
They did not give any direction with regards to how they would like this logo to look except to explore an option where the C and X were combined like the RX combination logo used for prescriptions.
After several iterations and options from multiple designers, CooperVision chose my combination of the CX and P. I was able to tie in the watercolor pallet that they use for their logo and branding, while also giving a simple, solid-color option for the new CX initiative logo.